I just send a sor to one of my old accouts, he got insta lvl 80, bags, flying skill 280 and a full spec incl free charachter transfer an race change to the alterac server and play time. You can send two scrolls per day and after charging the account u get a spectral flying mount!
Let me know who likes to get a sor and PM me your bnet account mail.
That's a good way to get your chars fast lvld and transfered.
The full FAQ is availible on the battlenet pages